New noticeSAM.GOV // 08.27
Zero-trust architecture support
Set-aside status observed
Evidence engine activeWeekly cadenceFounder-reviewed
Federal opportunity intelligence
Know which federal opportunities deserve your time.
Kellette helps government contractors and cybersecurity firms decide what to pursue, watch, defer, or decline. Public records, buyer history, and your company context, turned into one written Decision Brief.
Decision Brief, illustrative sampleReading / 04.18
Federal civilian, cybersecurity
30 to 90 day timeframe, company view
- Company focus
- Federal civilian
- Public records reviewed
- In view
- Work that does not fit
- Removed
Recommendation
Pursue, sequenced behind two adjacent awards.
Brief 04.18, 6 pagesBuild one for your firm
Public records onlySource-linked evidenceFounder-reviewed briefsControlled enrollment
Kellette signature, pursuit signal room
Watch evidence become a decision.
Select a focus and timeframe. Four public-record inputs converge into one material signal and a written next step.
01 Focus
02 Timeframe
Illustrative evidence room01 Source records 04 in view
Award historyFPDS // 06.14
Two adjacent awards
Same buyer chain
Agency forecastPUBLIC // Q4
Requirement window
Release anticipated
Profile ruleCLIENT // V01
Civilian cyber services
Inside configured focus
02 Material signal
Signal
locked
A timing window opened in a buyer chain with two relevant adjacent awards.
Active pursuit window03 Decision release Founder review
Kellette verdictDraft / illustrative
PursueSequence behind the adjacent awards and verify access before the next capture commitment.
- Evidence basis
- A timing window opened in a buyer chain with two relevant adjacent awards.
- Open question
- Vehicle position and delivery capacity
- Next action
- Confirm vehicle access with the decision owner.
04 The document, anatomy of a brief
Anatomy of a Decision Brief.
Every brief follows a fixed structure so leadership can read it in one sitting and act the same day.
Kellette, Decision Brief 04.18
Federal civilian, cybersecurity
VerdictPursueEvidenceSource-linked public records
Material risksNamed and sequencedOpen questionsWhat to resolve first
Between April 4 and April 18, four material records changed inside the approved pursuit profile. Two are relevant, one is adjacent, one is out of scope and removed from view.
Reviewed, KM
05 Offers, controlled enrollment
Choose the decision you need to make.
Every engagement begins with a fit review. Scope, price, and terms are confirmed in writing before payment.
01 / Sprint
Decision Sprint
Make a clear call on one live opportunity.
- Written Decision Brief
- Pursue, watch, hold, or pass
- Source-linked public evidence
- One focused revision
$2,500One time
Request a fit review 02 / WeeklyFive founding places
Signal Watch
Weekly intelligence for the pursuits that fit your focus.
- Written pursuit profile
- Weekly brief with source links
- Private watch board
- New, changed, closing, and excluded views
$650Founding Rate, per monthStandard rate, $1,050 per month
Apply for Signal Watch 03 / Compare
Opportunity Map
Compare related opportunities and decide where to direct effort.
- Side-by-side comparison
- Priority ranking with evidence
- Material gaps and risks
- One focused revision
$5,000One time
Request scope 04 / 90 days
Pursuit Horizon
Set a focused ninety-day direction for pursuit activity.
- Priority agencies and service areas
- Timing windows and sequencing
- Written leadership plan
- Founder review discussion
$9,500One time
Request scope Kellette is decision support. It does not provide a legal eligibility opinion, a proposal, award prediction, or real-time monitoring service.
Full refund before work begins. Once work begins, refunds cover the unperformed portion.
06 The practice, founder note and commitments
We write the brief that tells you what to do next.
Kellette exists because federal pursuit teams were given more information and less clarity. The work stays focused because every engagement starts with a fit review.
Kala Founder, Kellette
About the practiceFit review first
Scope, inputs, and delivery timing are confirmed before payment.
Evidence-led
Every recommendation is written, source-linked, and founder-reviewed before release.
Founding Rate protection
Approved founding Signal Watch customers keep the $650 rate for 12 consecutive months.
Usefulness review
If Signal Watch materially misses the confirmed profile or published weekly scope, Kellette reviews the issue.
07 Blog, field notes
Notes from the brief desk.
Published research on public evidence and pursuit decisions.
Freshness Is Evidence: Why an Old Notice Can Distort a Pursuit Decision
Why source recency, source changes, and reasoning timestamps belong inside the evidence model for public-sector opportunity intelligence.
Read articleWhen Cyber Requirements Are Demand Signals, Not Just Compliance Language
How cybersecurity requirements can add useful buyer and operating context without turning opportunity intelligence into a legal eligibility determination.
Read articleThreat Activity Does Not Equal Procurement Demand
Why cyber urgency, procurement intent, and company fit should remain separate signals in public-sector opportunity intelligence.
Read article
08 About, by Kala
A quieter kind of opportunity work.
Kellette is a written practice, not a platform. It turns public procurement records, buyer history, and your firm’s context into a written Decision Brief.
Enrollment stays controlled so the work remains serious on both sides.
Begin a fit conversation